Our target audience for our media product is targeted
towards youth in general, but particularly teen females – this is who we’d
expect to watch our film as our main character is a female protagonist, and is
dominant in screen time. However our film could possibly also appeal to
horror/thriller fans as the construction of the film has been represented as a
very dark sense for the film constructed by using dark sound, low key lighting
and the use of James (male character) – all contribute towards the
psychological horror/thriller essence represented in film. We gained this idea
from previous films we’ve studied for example the strangers; we got the idea of
James and the mask from this movie, as we thought this would fit into our
psychological thriller as was certified 15, and was basically designed for a
teenage audience, which was our target audience. Our use of a female
protagonist was also based on silence of the lambs in which a strong female
character was represented, however we thought we’d twist it to have quite a
vulnerable character.
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